Summer Global Challenge

In the summer, Pokémon GO launch the summer global challenge.


It tasks millions of trainers to complete research in-game to unlock highly coveted rewards.


We came up with a creative wrapper that they could use to present a huge amount of information while being true to the lore of the world. So enjoy your time in Professor Willow's mobile laboratory.

Creative Director - Iain Tate

Design - Xueling Wang + Ayano Takase

Animation - Laurence Mencé

We also made countless graphics for their social channels to detail what was coming next and what trainers had achieved so far. These were translated into 9 different languages around the world.

At the end of the challenge trainers unlocked an ultra bonus.




Jay Daniells © 2020 · No robbers please.