Well it finally happened lads. After years of trying I finally made something that went viral. Responding to the idiots that were burning their shoes in protest over Nikes decision to hire Kaepernick as the face of their new campaign, I created this helpful guide to stop idiots hurting themselves and to #JustDoItSafely. With over 400K shares across twitter, Facebook, Instagram and LinkedIn this dumb idea became a sensation. sparking debate about weather or not it was actually real.