Open That Coca-Cola
In 2021, Coca-Cola launched the ‘Open That Coca-Cola’
campaign across Europe.
The campaign aimed to describe the ‘indescribable' taste of
Coca-Cola, going beyond words to convey the unique feeling.
For the launch spot, we enter a world where all who take a sip
of cold, refreshing Coca-Cola are instantly overcome with an
irresistibly positive feeling.
Starting with an explosive Oooh! Ahhh! Yeeah! ,
the feeling spreads through your whole body until you break
into an uncontrollable dance routine (the Coca-Cola 'Kick
Shuffle’) and lasts as long as you ‘Open that Coca-Cola’.
We worked with amazing directors, ‘Los Perez’, to bring this
vibrant world to life visually, and the soundtrack for the whole
campaign was created by artist, musician and Grammy award
winner, ‘Tyler, The Creator’.
Creative - Jay Daniells + Will Lancaster + Abbey Monteiro
Creative Directors - Juan Sevilla + Joe De Souza
Directors - Los Perez
Music - Tyler, The Creator
Sound - Sam Ashwell at 750mph
Editor - Sam Bould at Final Cut
Vfx - Supervised by Mike Chapman at The Mill
Choreography - Zoyi Lindiwe Muendane
Production - Tom Dean + Ellie Goodwin + Nick Goldsmith
Planning - Huw Devine + Rory Foster
Creative Support - Katia Schutz + Stefan Foster
Design Director - Ryan Teixeira
Lead Designer - Justin Hallstrom
Executive Creative Directors - Tony Davidson + Iain Tait