Team Rocket Leaders
With the successful launch of Team Go Rocket, Pokémon GO needed us to help reveal a larger threat.
The Team Go Rocket Leaders.
Creative Director - Iain Tate
Design - Xueling Wang
Production Agency - Private Island
It wasn't just the Team Rocket Leaders that were arriving. Their elusive boss Giovanni was also being added to the game. We hid ads all around London that spelled out Giovanni. Each letter represented an are of London. For example the 'A' poster was hidden in Angel.